Changing Consumer Preferences in the India Lens Market
Consumer preferences in the India lens market have shifted dramatically over the past decade, influenced by lifestyle transformation, digital dependency, and growing eye-care awareness. Lenses that were once seen merely as functional items for vision correction are now viewed as personalized lifestyle products. This evolution reflects the diverse expectations of India’s modern population.
One of the clearest consumer shifts is the heightened demand for visual comfort. As people spend increasingly long hours looking at screens, eye strain has become a widespread concern. This has driven interest in lenses with blue-light protection, anti-reflective coatings, and UV-blocking technology. Many consumers now seek lenses specifically designed to reduce discomfort while working on laptops or using smartphones. This preference reflects a new emphasis on preventive eye care rather than reacting to vision problems after they occur.
Another trend reshaping the market is the desire for lightweight materials. Consumers are moving away from traditional heavy…






